William Hill Sportsbook Review

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William Hill is one of the largest online sportsbooks, with over 4 million active users. It is also one of the oldest and most generous betting brand, taking its first bet in 1934 and one of the first to launch an online sportsbook in 1998.
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Latest William Hill Sportsbook Promotions


Site NameWilliam Hill Sportsbook
Website URLhttp://sports.williamhill.com/bet/en-gb
Bonus Info:Bet £10 and get £30 free
Minimum Deposit:£10
Support Options:Telephone; Email; Online Help Guide
Deposit Options:Visa; Mastercard; PayPal; Neteller; POLi; Paysafecard; Skrill
US Players Accepted:Yes
Get Bonus:Click here for Bonus

William Hill Sportsbook

William Hill is one of the oldest sportsbooks in the industry and began taking bets in 1934. The brand is one of the most recognised in a variety of sports including horse racing and football. It launched its online platform in 1998 and currently employs over 16,000 people in nine different countries. As one of the largest internet sportsbooks, with over 4 million active users, the brand offers licensed websites in Italy, Australia, Spain and the US, with operations also in both Nevada and Delaware.


As a new sports betting account holder with William Hill place your first bet online of at least £10. You will then get another £30 in Free Bets in your account. You simply need to use the promo code available to claim this new customer offer. Additional promotions are also available and frequently updated.

One of the most popular promotions is the Acca Five Insurance which is available across all sports and selected markets.  Cash in My Bet is the Sportsbook’s own cash out feature. This allows you to control your own bet by cashing out early before the end of a game or match.

How William Hill Works

The site is well-designed and easy to use. Bettors can select between fractional, decimal and American betting systems. The brand is well-known for offering one of the widest selections of betting markets on the net and virtually every sport is covered. Top markets available at William Hill include football, horse racing and greyhound racing, with top betting odds offered in the UK. International markets include basketball, baseball, American football and rugby. They also have live betting with TV coverage on selected events and markets.


William Hill is known in the industry for offering the highest payout ceiling in the industry. This is true for most markets although it does depend on the individual market. They offer the highest payout ceiling in football, arguably the most popular sport in the world. Currently, the sportsbook offers a £2million maximum payout. Horse racing’s maximum payout is set at £500,000 while other sports including tennis, golf, and rugby range between the £250,000 and the £500,000 mark.

Customer Support

William Hill offers 24/7 support in 17 different languages. Contact their support services via telephone, email, live chat or social media.


Currency support available include AUD, CAD, CHF, DKK, GBP, HKD, JPY, SEK, SGD, USD, and EUR. The brand also offer an extensive range of banking options including Visa (credit/debit), MasterCard (credit/debit), InstaDebit, EntroPay, Skrill, Neteller, PaySafeCard, WebMoney, and PayPal